This is an excerpt from The Receptive Launchpad Ebook + email series. Sign up here.
In the last section, we talked about how to bring Receptive reports to your roadmapping meetings.
We said that you'll want to keep everything the same: stakeholders, frequency, purpose. And we recommended that you go through the top items in the three SmartList reports:
- Customer SmartList
- Internal SmartList
- Prospect SmartList
When you first start using Receptive, this is already going to be huge. You'll get some fantastic insights out of these reports and your stakeholders are going to be singing your praises for the amazing data Receptive has provided.
But eventually, you'll be ready to dig into the segmentation options the Receptive reports provide.
So how do you make sure that data is all ready for you? And then use it?
Does your company have an organization or product vision, strategy, or goals outlined anywhere?
Get your hands on this to get a feel for what kind of data your stakeholders are going to want to look at.
For example, is your company always striving to be customer focused? Or to expand your userbase, be the biggest supplier in a certain region, or provide a specific type of experience for your users?
Digging into your vision, strategy, and goals will help you uncover exactly what you need to be looking at in your roadmapping meetings. And then help you prioritize what you should be building.
Don't worry if you don't know what your product strategy, vision, and goals are off the top of your head. Stick with the default SmartLists for now, and then start working through this guide.
Once you have your hands on this information, use the Receptive reporting webinar here to identify exactly which reports you should be using in your roadmapping meetings.