Once you've set up the Receptive integration, you'll want to tell your customers:
- What Receptive is
- Why it's so beneficial to them
- How to find & use it
- What the statuses mean
- What they can expect
At a minimum, share this guide so they know what Receptive is, why it's so beneficial to them, and how they can use it to influence your product decisions.
Notify your customers about Receptive via:
- Intercom / in app chat
- Customer email update
- Prospect / marketing email update
- In-app notifications / updates
- Blog post
- Social media
- Press release
Anything public facing can work as a sales tool to let your prospects know that you take their feedback seriously - don’t skip this step!
To boost your launch announcement, consider including a...
Again, the time spent on a CEO video is worth the effort for the amount of buy-in & engagement that is created across your customer base.
Share this video with your customers, on your blog, and on social media.
Here's a great example of our customer Planet DDS and their manager explaining what receptive is:
And here's an example of a tutorial video.
Send an engagement email
This is a 100% personalized email to each of your customers showing them what their priorities are, progress on features they’ve requested, and new items to vote on. And it links them directly to their Receptive dashboard - no sign-in required.
The engagement email is much more powerful than a marketing email!
Quick tip: Move a few of your latest releases to your release log before sending this out for the first time. See more tips for sending your first one here.
Related: How to get more customer engagement