Churn status is worked out automatically through the Receptive integration. If we don't see a user for 30 days we mark them as churned.
So if a user has been in your app (not your Receptive dashboard) in 30 days, they won't be marked as a churned user.
You can also send customer data directly to our API if the widget doesn't have access to this information. See how here.
An account is automatically marked as churned when all the users in an account haven't logged into your app in the last 30 days.