Below are the steps to start using your Receptive account:
1. Send integration instructions to your dev team.
a. 10-15 recent requests - We recommend seeding a few requests into your dashboard and letting your customers & teams take care of the rest organically. Update the status of these features to "Awaiting feedback" and set the effort level of these features in order to generate your Effort vs Value report.
b. 5+ Released features - Import any recently released features and set the status to "Released" to populate your release log.
We recommend inviting your entire company into Receptive so you can easily gather demand from each department and use Receptive on behalf of customers. It's good to start with your product team and your customer facing teams so they can start saving time & track customer requests ASAP.
1. Use our template to create your team's guidelines document
2. Create a CEO video (optional)
Have your CEO record a 1-2 minute video explaining what Receptive is, what your goals are with Receptive, and how it will benefit your company.
This is very powerful because the message is about the benefits of using your software and is coming directly from the leadership team.
It can take a little organizing but the time spent is worth the effort for the amount of buy-in & engagement that is created. Share this with your whole company (and customers!)
Here's a great example of our customer Planet DDS and their manager explaining what receptive is:
At a minimum, share these resources with each of your teams:
- Product team resources
- Dev team resources
- Sales team resources
- Customer Success team resources
- Support team resources
At a minimum, share this guide so they know what Receptive is, why it's so beneficial to them, and how they can use it to influence your product decisions.
2. Notify your customers about Receptive via:
- Intercom / in app chat
- Customer email update
- Prospect / marketing email update
- In-app notifications / updates
- Blog post
- Social media
Anything public facing can work as a sales tool to let your prospects know that you take their feedback seriously - don’t skip this step!
To boost your launch announcement, consider including a...
3. CEO Video
Again, the time spent on a CEO video is worth the effort for the amount of buy-in & engagement that is created across your customer base.
Share this video with your customers, on your blog, and on social media.
See example in team onboarding above.
5. Send an engagement email
This is a 100% personalized email to each of your customers showing them what their priorities are, progress on features they’ve requested, and new items to vote on. And it links them directly to their Receptive dashboard - no sign-in required.
The engagement email is much more powerful than a marketing email!
Quick tip: Move a few of your latest releases to your release log before sending this out for the first time. See more tips for sending your first one here.
How to be successful with Receptive
Once you’re all set up, here are some quick tips / best practices for success.
Plan the review / triage process
Who will be initially reviewing / triaging new requests? We recommend reviewing new requests weekly or bi-weekly to build up customer and team confidence in Receptive, but to do this very quickly at this initial stage. Read about our triage process here.
Quick tip: Only review new requests once. See our triage process to make sure this review is quick & efficient.
Plan your roadmapping process
Which stakeholders will be deciding what makes it onto the roadmap, how will those meetings happen, and how often? How do you communicate your strategic goals that drive these meetings?
Get everyone excited!
Shout about Receptive in your next few marketing emails to customers & prospects, reminding them to add their requests and update their priorities
Send an engagement email each month.
Set up a calendar reminder to send this out, or add it to your release process.
Show Receptive in your product demos to show prospects that you take feedback seriously