Email whitelabel

What is email whitelabelling?

Receptive sends email notifications to your team and customers from “” by default. 

If you’d like to send email notifications from your own domain for example or, Receptive can do that with email whitelabelling. 

Essentially, you set up some DNS records that prove that Receptive’s mail servers are permitted to sign emails from your domain. Read more about DKIM email signing.

Whitelabelling also helps with branding as your customers will definitely recognize the address your mails are sent from.

  Standard Email Whitelabelled Email

What we need to set up whitelabelling

1. Choose a from email address for example,,, etc (should be a real email address at your actual domain).

2. Choose a new hostname that Receptive will send emails from, for example This should not already exist in DNS. (Note: this URL needs to be different from your white label domain. Example: instead of

3. Choose a hostname that Receptive will use for clicktracking for example This should not already exist in DNS

4. Send the above information to We’ll configure whitelabelling on Receptive’s servers.

5. We’ll notify you that setup is done on our side.

6. Grab your DNS records from your Receptive account settings page and pass them to your network administrator to set up on your side. They will look similar to this:

Record Type Host Data

7. Once your network administrator has set up the new DNS records, we’ll check them and activate your whitelabel emails.

8. Your emails will now be sent to your team and customers from Receptive’s servers will sign the emails on your behalf for maximum deliverability.

Users can reply directly to some notifications, (status changes and comments) and their email reply is routed into your Receptive account. This is done with a special reply-to header on the email that looks something like 


Have more questions? Submit a request


  • 0
    Remi Allegre

    In the last sentence of this guide, you wrote:

    Your emails will now be sent to your team and customers from

    Did you mean: Your emails will now be sent to your team and customers from"? (without the underscore).

  • 0
    Dan Dukeson

    Hi Remi thanks for the comment, good spot - I'm not why you didn't get a reply earlier, but the underscore is gone now. Thanks, Dan

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