How are the low/med/high value accounts calculated?

The different customer segments (low/med/high value) are calculated by segmenting your Monthly Values and then dividing them into four quartiles.

Note: monthly values are either set in your integration, or they can be set in the account page manually.

Low-value customers are those who fall into the 1st quartile, Medium-value into the 2nd and 3rd quartiles, and High-value into the 4th quartile.

NOTE: If all of your values are the same, then they would technically all fall into the 1st quartile, and as a result would be classified as Low-value customers.

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