Won't my competition know what I'm up to if I expose my roadmap?

Whether or not you choose to expose your roadmap can depend on a number of factors such as your customer base, your product, and the industry you inhabit.

Here at Receptive, we share our roadmap with the public to increase transparency and ensure that everyone knows what we have planned for the future. That being said, the public version of our roadmap contains less detail than our own internal version.

You can use the roadmap settings within Receptive to alter what can and can’t be seen by the public, and ultimately by your competition. This way, your customers can get an idea of what to expect in future, but your competition won’t have the information they need to outmaneuver you.

You are able to keep the strategic parts of your roadmap internal, and simply give an overview of upcoming features on your external roadmap. Ultimately, exposing your roadmap is completely up to you, and depends on what you think best suits your company.

Emeric Ernoult, CEO of AgoraPulse releases a version of his roadmap publicly and has this to say on the matter:

“Not having any idea of where a company is heading forces customers out the door, while transparency keeps the right customers in. If a customer is considering leaving, but you have some important features on your roadmap, that may change their mind.”

If, however, you think sharing your roadmap is not the best approach, then you actually aren’t alone, as the graphic below shows.

This was taken from some research we conducted - you can download the full white paper here.

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